Primary Typeface
Benton Sans
Western’s primary typeface is Benton Sans. Benton Sans Book is the approved body copy weight in all Western publications. Benton Sans Bold should be reserved for headers, sub-heads and callouts. Never set entire documents or paragraphs in Benton Sans Bold.
Benton Sans Book
Benton Sans Bold
System Alternative: Tahoma
An alternate system font is to be used when Benton Sans is unavailable to the user. These are instances when the program you are using has preloaded fonts. In such cases, Tahoma can be used as an approved alternative.
Tahoma Regular
Accent Typeface
Tiempos Headline
Western’s accent typeface is Tiempos Headline. It serves as a complement to our primary typeface Benton Sans. An accent typeface is used to bring emphasis and style to layouts.
It should be used sparingly – exclusively for pull quotes or for emphasis. It is never to be used as a primary typeface or for body copy. Tiempos Headline Regular is the approved weight for this usage.
Tiempos Headline Regular
System Alternative: Georgia
An alternate system font is to be used in circumstances when Tiempos Headline is unavailable to the user. These are instances when the program you are using has preloaded fonts. In such cases, Georgia can be used as an approved alternative.
Georgia Regular
Usage Examples
