Western University Logos

The logo is one of our brand identity's most important visual components. Its function is to clearly and powerfully identify our University. Its typography, colour, crest and configuration are unique. Approved variations of the logo are provided to support legibility and format restrictions.

The logo is a custom element and should only be reproduced from authorized electronic artwork. No substitutions or alterations to the typography, colour, crest or configuration of the logo are permitted.

Logo Variations

The horizontal orientation is the preferred version of Western’s logo; however, the stacked orientation may be used for vertical applications. When creating materials that will be used internationally or outside of a normal university context, it is best to use the full version of the logo that includes the descriptor "UNIVERSITY • CANADA."

The reverse version should only be used when the positive version cannot be applied. When the logo knocks out of a dark background, the supplied logo with the reverse shield must be used. It has a white border keyline to define the exterior. Do not invert the shield. Always use the proper artwork provided.

Downloads

Horizontal Positive Full

Horizontal Reversed Full

Horizontal Positive

Horizontal Reversed

Stacked Positive Full

Stacked Reversed Full

Stacked Positive

Stacked Reversed

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Logo Guidelines

Clear Space

The logo must be placed within a specific isolation area. This will give the logo presence when used in combination with other identities or graphic elements. The clear space is defined differently depending on the logo.

Minimum Size

Minimum logo sizes have been established to maintain legibility.

Improper Use

Any deviation from the approved logo is not permitted. The logo must be used correctly to ensure that its visual impact and integrity are not diluted or compromised. Always reproduce the logo from approved electronic artwork only. These examples are not intended to form a complete list.